Broadpeak Transforms Video Streaming Monetization With Interactive Targeted Advertising
Bringing Interactivity to 奥特 Advertising on Connected TVs, Broadpeak’s New Click2 Technology Increases Monetization for Video Streaming Services
---(2024年4月3日)
Bringing Interactivity to 奥特 Advertising on Connected TVs, Broadpeak’s New Click2 Technology Increases Monetization for Video Streaming Services
2024年4月3日，法国塞斯-塞维尼 Broadpeak®, a leading provider of content delivery network (CDN) and video streaming solutions for content providers and pay-TV operators worldwide, 今天宣布Click2, a new interactive advertising feature on its server-side ad insertion (SSAI) solution. As the 奥特 world’s first interactive advertising technology available to all streaming platforms, Click2 enables viewers to interact with ads as they are watching video streaming services, opening up a new type of ad inventory for video service providers. 在broadpeak上利用Click2特性.io动态广告插入服务, video service providers can significantly boost viewer engagement and monetization for video streaming services.
“随着视频流媒体市场的不断发展, targeted advertising has become a critical component for monetization,雅克·勒·曼克说, Broadpeak的首席执行官. “有了我们新的Click2技术, we are pioneering a targeted advertising transformation — bringing interactive advertisements into the streaming world, 为更多的广告商提供机会, and driving additional revenue for video service providers.”
Broadpeak’s state-of-the-art Click2 technology boosts the performance of targeted advertising guaranteeing clicks for advertisers. Click2 allows viewers to click directly on banner ads within the video stream on their devices — including connected TVs, 智能电视, 安卓电视. 点击广告后, viewers receive a notification or SMS on their phone or other mobile device with 信息 about the product featured in the ad and an opportunity to purchase it. Click2确保了优质的用户体验, allowing viewers to simultaneously keep watching video streaming services while looking at branded products on their companion device.
“This is a real game changer for advertisers and video streaming platforms, bringing opportunities similar to what is done in the world of web advertising to 奥特, with click-through and other indicators that measure the performance of ads,马赛厄斯·吉尔说, Broadpeak云平台副总裁. “We are proud and excited to offer this feature on our broadpeak.io SaaS平台即将推出.”
与Click2, video service providers can start charging for ads per click instead of per impression, 开辟额外的收入来源. Click2 makes it easy to create clickable video streaming ads at scale without requiring any work from the advertiser or agency side. Video service providers simply leverage the existing standard instream ad to generate interactive ads. 此外, Click2 provides advertisers with performance indicators about the ad, 不仅仅是印象, 增加目标广告的价值.
Broadpeak will demonstrate the benefits of its new Click2 technology at the 2024 NAB Show, 4月14日至17日，展位W2529. 更多的 信息 about Broadpeak solutions can be found at broadpeak.tv.
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关于Broadpeak®(broadpeak.tv)
Broadpeak® designs and manufactures video delivery components for content providers and network service providers deploying IPTV, 电缆, 奥特, 移动服务. Its portfolio of solutions and technologies powers the delivery of movies, 电视节目, and other video content over managed networks and the internet for viewing on any type of device. The company’s systems and services help operators increase market share and improve subscriber loyalty with superior quality of experience.
Broadpeak为全球所有客户提供支持, from simple installations to large delivery systems reaching capacities of several million of simultaneous streams. The company is headquartered in Cesson-Sevigne, France.
Broadpeak is listed on Euronext Growth Paris (code ISIN: FR001400AJZ7; ticker: ALBPK)
All trademarks appearing herein are the property of their respective owners.
链接到Word文档: www.202年审稿.com/Broadpeak/240403-Broadpeak-Click2.多克斯
图片链接: www.202年审稿.com/Broadpeak/Click2-interactive_ad_personal_banner.jpg
图片标题: Broadpeak’s new Click2 is the 奥特 world’s first interactive advertising technology for streaming platforms.
图片链接: www.202年审稿.com/Broadpeak/Click2_Notification-mobile.png
图片标题: Broadpeak’s Click2 solution sends a notification or an SMS to a viewer’s mobile phone or other mobile device with 信息 about a product featured in an ad and gives them the opportunity to purchase that product.