频率 发射es Managed Channel Services to Support Rights Holders and Brands Creating Premium FAST Channels
End-to-end offering reduces time to create, 发射, distribute and operate next-generation streaming television channels
New 业务单元 to be led by Lisa Black, who brings extensive FAST expertise and deep experience with leading media 品牌
洛杉矶，加利福尼亚(4月10日)
频率, the engine behind many of the world’s best-known streaming television channels, has 发射ed a new Managed Channel Services (MCS) 业务单元 that empowers rights holders, 品牌, talent and Free Ad-Supported Television (FAST) platforms to deploy premium streaming TV channels while accelerating time to market. The new 业务单元 combines decades of TV expertise with the most powerful and open cloud native Software-as-a-Service (SaaS) platform in the industry.
频率 has built a FAST and linear streaming team with expertise in all aspects of channel creation, 包括编程, 营运及市场推广. 该小组由 Lisa Black, Executive Vice President of 频率的MCS 业务单元. Black brings a depth of expertise building and 发射ing premium channels, and has worked with 品牌 such as America’s Funniest Videos at Vin Di Bona Productions, 华纳兄弟, 生活与美食网. The MCS team enables content owners and rights holders to create single-series channels, as well as complex networks that include a variety of formats and genres.
Blair Harrison, founder and CEO of 频率, says: “FAST content on leading platforms is moving from the sidelines to primetime. The lines between FAST channels, traditional TV and subscription streaming services are becoming increasingly blurred, and ultimately viewers just want to watch great programming. Lisa and the MCS team are building on the expertise 频率 has developed as a software platform operating channels for the biggest and most demanding content owners in the world, and are bringing the same level of excellence to the process of developing and 发射ing channels.”
频率’s turnkey MCS offering presents customers with a wide range of services, 包括创意, 包装, 生产, and operations to enable media companies with movie, TV series and digital-first content libraries to 发射 premium FAST channels and grow viewership and monetization.
这些服务包括:
- 图书馆/权利评估
- Development and channel branding
- Media operations (ingestion, metadata, rights management, scheduling)
- On-air creative and graphic 生产
- Ongoing channel promotion, operations and optimization
“The addition of the MCS team to 频率 complements our existing SaaS business at an ideal time for the market and targets a very premium audience. Content owners and rights holders are 发射ing FAST channels with compelling, premium content that enhances network branding and viewership,” Jon Cohen, Chief Revenue Officer at 频率. “Being able to do that efficiently through an end-to-end service is critically important to many leading studios looking to 发射 FAST channels targeting audiences with the specific demographics and passions that match their content libraries.”
频率的MCS offering is available now. 要了解更多，请点击这里: www.频率.com.