Streaming video is exploding as fast as technology and audiences can keep up. 是否源于基于社交媒体的品牌内容, destination viewing, simple live streaming, or in-the-moment broadcasting; the "new TV" is live and available across multiple devices and platforms. Roker Media and its analytics division Roker Labs dig deep into how live streaming is finding its audience. From broadcasting on social networks to developing OTT-first content, how are broadcasters leveraging social broadcasting to drive viewers to their programming, brands, and content? Which platforms are making philosophical and technological advances to win at live streaming? Facebook Live的付费推广将如何影响游戏行业? And what are Twitch, YouTube, Instagram, Snapchat这样做会让这个领域的竞争持续多年? 

随着Sling TV和Direct TV等服务的普及ularity, viewers are becoming accustomed to being able to replicate the lean-back broadcast experience familiar. 但实时线性流媒体带来了一系列令人生畏的挑战, from ingest and encoding to DRM, metadata, and ad insertion. This panel will explore these challenges and discuss a range of solutions.

流媒体直播已经过时了. Today, 除了流媒体到你自己的网站或应用程序, you may want to distribute your live stream to multiple other outlets like Facebook Live, YouTube Live, Livestream, Twitter, and Twitch. Fortunately, there are a variety of products and services that enable streaming to multiple output locations, 从桌面编码器和设备到云服务. This session will detail the various options and lay out their pros, cons, and pricing models. 

Live event streaming lets viewers experience the action with unsurpassed immediacy and interactivity—both of which are ruined if they find out about a key play or big award on social media before they see it in the stream. 了解如何减少启动时间和延迟时间的延迟, 以及令人垂涎的1秒大关是否触手可及.

Leaders in live streaming present case studies that take you behind the scenes of some of the industry’s biggest success stories. Details announced soon!

Streaming is undoubtedly the media to showcase UHD with high quality content readily available. It is now widely accepted that HDR is a key addition to differentiate from existing HD services. 但用HDR支持超高清也存在挑战, 特别是对于现场活动, which scheme to adopt, HDR将如何与当前的服务共存, and most importantly, 支持必要HDMI的屏幕的可用性, signaling and HDR schemes. This session discusses how OTT operators can overcome these challenges when handling various forms of SDR and HDR live content.

Adaptive bitrate (ABR) is a revolutionary technology that has created the ability for over-the-top delivery of video to all screens. But it has one major drawback: The network resources it consumes grow linearly with the audience. This presentation will show how multicast ABR brings true scalability to live multiscreen video distribution; and how it adds some nice extras to the menu: an enhanced Quality of service and a greatly reduced latency.

Leaders in live streaming present case studies that take you behind the scenes of some of the industry’s biggest success stories. Details announced soon!

In just the last year, NeuLion播放了超过120亿分钟的视频, across 63,向180多个国家的消费者提供5000场现场活动. Using insight of the aggregate data from its customers and real live OTT success stories in marketplace, learn how to leverage data to attract new subscribers and reduce subscriber churn. 随着OTT直播和TV Everywhere服务的增长, understanding sharper insights and intelligence to stay competitive in today’s data-driven world are important. 学习如何留住你的OTT观众. NeuLion的客户包括NFL, NBA, World Surf League, Univision Deportes, 欧洲篮球联赛等.

As broadcasters look to extend their brands to new viewers and audiences, live is a user expectation that needs to be met and experience that must be preserved. 无缝流直播内容的能力, with monetization, 在新兴设备和平台上是至关重要的. 在本演讲中，您将了解:

• How broadcasters are overcoming the most daunting technical challenges associated with live streaming
• DRM，延迟，个性化等等
• Specialized customizations that are key for live video- player features that support multiple camera angles, 帧精确的实时剪辑，用于社会分发, etc.

内容永远是王道，但用户体验才是王道. 如果你不给你的观众互动, easy-to-use players that put them in control and let them become part of the experience and connect on social media, they’ll go elsewhere. Find out how to make sure your user experience complements your content and gives viewers a reason to stick around.

Facebook Live is a year old, YouTube Live升级了自己的游戏, 推特也与顶级体育合作, news, 以及在其平台上播放的娱乐节目. What sort of ROI can publishers achieve with an effective social streaming strategy? 什么样的生产工作流程最有效? 这个小组讨论将汇集领先的品牌, media companies, and influencers to share their social media streaming stories and discuss what they’ve learned and what their plans are for the future.

As big as live streaming is now, that’s nothing compared to the growth we can expect in the next 5 years. Today, viewers expect instant-on, HD quality on every device, 但随着VR等技术的发展, 他们会期待更身临其境的体验. This forward-looking panel discussion digs in to predict what the future holds for content, technology, and monetization.