As Disney, WarnerMedia, Apple, 和nbc环球准备推出直接面向消费者(DTC)的服务——加入现有的合资企业，如ESPN+, CBS All Access, and DC Universe—will existing SVOD and live-linear services like Netflix, Hulu, and Amazon Prime be able to compete? Or will the DTC offerings falter against the incumbents? 本次会议探讨了DTC服务的利弊，并评估了在拥挤的OTT领域取得成功的可能性.

As online video services and, increasingly, cable and broadcast operators work to build competitive streaming offers, understanding consumer interests is key: What content do they want to watch? What features are important? What devices do they use? How much are they willing to pay? And how do these behaviors and priorities vary by consumer segment? This session explores findings from Altman Vilandrie & Co.’s annual consumer video survey, including consumer preferences for specific programs, interest in live news and sports, monetizing OTT, and other areas of critical importance to our industry. 它包括一个由电视行业高管参加的小组讨论.

What do you want to do with your data? For too long, data has been framed as a means to some end—collect data, compute analytics, interpret, then react. Today, we propose a new mentality: data as an end in itself. 加入我们的小组，我们将深入探讨视频经销商需要提出的问题，以便建立一个实时反馈循环来指导他们的分销策略:数据延迟如何影响其有效性? How can normalized data unite disjointed datasets and systems? 现在有哪些公司已经采用自动化流程的例子, 在未来的视频技术栈中，需要什么样的数据基础设施来开发更多的自动化流程?

The joint BBC/ITV venture BritBox appeals to Anglophiles in the U.S. and Canada with a deep catalog of British television content. In this case study, BritBox shares the secrets of its success, including achieving the right size for profitability and meaningful reach, building strong brand identity and a sense of community, careful curation, 并使用复杂的发现算法来保持观众的关注，防止流失.

Get up-to-speed on the latest OTT platforms and enabling technologies. Details announced soon!

Since nearly the beginning of television broadcast, 线性动态广告插入(DAI)商业模式基本保持不变. This ad sales model is an inefficient and operationally expensive process, with many manual steps and room for mistakes. The quickly transitioning OTT ad insertion model is fully targeted, 在观看时动态发生，可以直接准确地测量. So, 为什么我们没有看到新的OTT动态广告插入模式在视频领域得到更快的采用, and why are people hanging on to the linear broadcast model?

Derek Gebler, vice president of broadcast and video at TownNews, and Susan Bell, senior product manager, 分享从多年的本地新闻OTT经验中获得的经验教训和最佳实践. (有趣的是:苏珊是在Roku和亚马逊上推出第一个独立本地媒体应用程序wwsb的团队成员之一.) Learn how to design and deliver high-performance OTT content, present it in a way that’s easy for your users to navigate and consume, measure the performance of your channels, and develop a business model that drives real ROI from your OTT outlets.

服务器端广告插入(SSAI)是一项将广播广告和数字广告结合起来的关键技术, as well as offers greater targeting capabilities. It makes OTT feel more like TV, it combats ad blockers, 它允许工程师创建一个标准化的服务器端架构来取代旧的, unique client-side architecture used for each and every endpoint. A number of challenges exist, from measuring audience surges to aggregating reporting across all devices. This panel reports from the SSAI trenches, 讨论这些问题，以及使用SSAI成功地大规模投放个性化广告到底需要知道些什么.

即使是那些还没有积极使用微服务架构的公司，也在寻找至少有策略来迎合未来微服务架构的供应商. This session examines the core benefits (including redundancy, dev ops, scalability, and self-healing), 不同的方法(包括容器化和通过Docker的编排), Kubernetes, and Mesos, as well as native microservices models like Erlang), 以及将通用架构迁移到微服务架构的复杂性.

OTT的发展为寻求扩大受众范围的分销商和营销人员创造了机会. 我们对OTT受众以及消费者跨平台和设备与内容连接的各种方式了解多少? In this session, Marissa McArdle, 尼尔森产品领导副总裁将分享关于OTT观看模式的数据，并讨论跨平台广告测量的最新进展，这些进展为品牌提供了连接屏幕之外的受众的新见解.