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Agenda

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  • Debate & Discuss
  • Career Development
  • Streaming Media Iconoclasts
  • Let’s Play: Gaming & Sports
  • The Home Screen: The Business of CTV
  • Build vs. Buy: Choosing Streaming Infrastructure
  • Modern Measurement: Who Counts Now?
  • Media Moderation: Sustainability in Media
  • No Company for Old-Fashioned
  • Monday May 20
  • Tuesday May 21
  • Wednesday May 22
 
Debate & Discuss
Career Development
Streaming Media Iconoclasts
 
Let’s Play: Gaming & Sports
The Home Screen: The Business of CTV
Build vs. Buy: Choosing Streaming Infrastructure
 
Modern Measurement: Who Counts Now?
Media Moderation: Sustainability in Media
No Company for Old-Fashioned
1:00 PM
Debate & Discuss
Debate #1: TO AI, OR NOT TO AI? — AI: Boon or Bubble?
Length: 1 Hour
Speaker(s):
, Founder & Managing Partner, Luminacion
, CEO, New Majority Ready
, CEO, Creative Intel
, Executive Director & Co-Founder, Ampere Analysis
, Founder, RealmIQ
, CEO/Owner, Zoomari Films
, CMO, Dragonfruit.ai
, CRO, NGLMitu
, EVP, Clipmedia.ai
Description: The AI buzz reached deafening levels in 2023 across every sector of the media, business, and technology worlds, and the question of AI’s enduring impact on streaming remains an open one, from both a live operations angle with the delegation and automation of various tasks to increasing personalization of the OTT experience (Joan Is Awful, anyone?). But how much of AI’s insurgency is fad, and how much is the actual future of streaming?

Career Development
CEO of Your Own Sh*t: The Fractional Executive
Length: 2 Hour 15 Minutes
Speaker(s):
, Principal, Align Digital + Social
Description: This interactive seminar on building, sustaining, and growing your business is designed for anyone looking to refocus their entrepreneurial efforts with new growth strategies and ideas—even if your time is divided between multiple enterprises like so many in leadership roles today.

Streaming Media Iconoclasts
FIREBRAND LIVE: Fremantle & Paramount/PlutoTV
Length: 1 Hour
Speaker(s):
, SVP, Paramount/PlutoTV
, SVP Global FAST Channels, Fremantle
Description: Check back soon for more details.

2:15 PM
Debate & Discuss
Debate #1: TO AI, OR NOT TO AI? — The Real Value of Artificial Intelligence
Length: 1 Hour
Speaker(s):
, Founder, RealmIQ
, Founder & Managing Partner, Luminacion
, Founder & Chairman, Creative Media
, AI Researcher & Technologist, CogiDigm
, CEO, Binj
, CEO, General Creativity
Description: Too much of the AI debate throughout our industry and others focuses on “It’s coming for our jobs” fearmongering. But there are more important questions for streaming and M&E stakeholders from content and channel creators to live producers to tech vendors to brands: How will AI/ML make my workflows more efficient and effective? How will it grow or refine my reach? And how will it boost my bottom line?

Streaming Media Iconoclasts
FIREBRAND LIVE
Length: 1 Hour
3:30 PM
Debate & Discuss
Debate #2: PREMIUM VS. SOCIAL — CTV vs. Mobile: Where Is the Value?
Length: 45 Minutes
Speaker(s):
, Co-founder/CEO, Yum Crunch
, Vevo
Description: Today, we see streaming and media entertainment split into two distinct platforms—mobile and CTV. This means technology developers and media stakeholders must approach them in different ways, recognizing generational and cultural differences in who, how, and where viewers consume their content and in how user experiences and monetization strategies are crafted for each platform. What is the value proposition for each in the current landscape, and where do the key content categories of premium, niche, and social factor into the equation?  

Career Development
Branding Yourself & Landing Your Next Gig
Length: 1 Hour 45 Minutes
Speaker(s):
, SVP Creative & Brand Marketing, Paramount Brand Studio
Description: This interactive seminar on personal branding provides practical branding insights for executives at all levels in all disciplines as well as for streaming industry veterans moving between companies, looking for their next opportunity in the streaming industry, and struggling to make themselves more marketable.

Streaming Media Iconoclasts
FIREBRAND LIVE
Length: 45 Minutes
4:30 PM
Debate & Discuss
Debate #2: PREMIUM VS. SOCIAL — What Is Premium Now?
Length: 45 Minutes
Speaker(s):
, Co-founder/CEO, Yum Crunch
, President, The Boxoffice Network
Description: Much of the media conversation centers around the creation, licensing, distribution, and monetization of premium content—as well as the ROI of investing in it through one means or another. But in a world where the lines between niche and mainstream media companies are increasingly blurred, and YouTube, a platform associated with UGC and influencers, is emerging as the largest media channel on the planet, what really constitutes premium content? What makes the distinction meaningful for those with a stake in streaming?

Streaming Media Iconoclasts
FIREBRAND LIVE
Length: 45 Minutes
5:15 PM
Debate & Discuss
VIP Welcome Reception
Length: 1 Hour 15 Minutes
Description: All VIP Access Pass holders, speakers, and sponsors are invited Monday evening to our VIP Welcome Reception. Join us for drinks and light bites to unwind and connect after an afternoon of stimulating discussions.

8:00 AM
Continental Breakfast
Continental Breakfast
Length: 1 Hour
9:00 AM
Keynotes
Welcome & Opening Keynote
Length: 45 Minutes
Description: Check back soon for details.

9:45 AM
Keynotes
Keynote
Length: 30 Minutes
Description: Check back soon for details.

10:15 AM
Networking Break in the Streaming Media Showcase
Networking Break in the Streaming Media Showcase
Length: 30 Minutes
10:45 AM
Keynotes
Keynote: Streaming Media Debate: Brand vs. Retail
Length: 45 Minutes
Description: Programmatic and addressable campaigns combined with the power of big tech have upset the balance between brand and performance marketing, between awareness and shopability. Trade Desk says nearly $6 billion in retail media will come to CTV by 2028. In a world of increasingly commoditized impressions and audiences, where is a marketer’s money best spent—premium TV environments for brand awareness, but less attribution, or performance marketing? Can TV publishers compete with social video on performance-based advertising? Should they, or are they risking brand damage?

11:30 AM
Keynotes
Keynote
Length: 30 Minutes
Speaker(s):
, CEO, ESHAP
, Chief Operating Officer, Paramount Advertising
Description: Check back soon for more details.

12:00 PM
Lunch Break — A Chance to Visit the Streaming Media Showcase
Lunch Break — A Chance to Visit the Streaming Media Showcase
Length: 1 Hour
1:00 PM
Let’s Play: Gaming & Sports
A101: Fandom 101
Length: 45 Minutes
Speaker(s):
, Principal and Founder, Hub Entertainment Research
, Chief Media Officer, SportsGrid
, Director, WPT
, Chief Product Officer, MagellanTV
Description: Learn best practices for building, engaging, serving, and sustaining sports franchise and esports fanbases, curbing churn and developing stable and inviting apps and UIs. We also take a closer look at how sports streamers can leverage innovative content strategies and what they can learn from the gaming world’s success, particularly with Millennials.

The Home Screen: The Business of CTV
B101: OS, OEM, Oh My!
Length: 45 Minutes
Speaker(s):
, Co-Founder/Lead Analyst, TVREV
, Vice President North American Content and Services, LG
, Founder & Managing Director, The Local Act Consultancy
Description: From live linear to FAST to SVOD/AVOD/SVAD, how will the OEM and OS wars change the way TV is distributed and monetized?

Build vs. Buy: Choosing Streaming Infrastructure
C101: Lining the Cloud for Live & VOD
Length: 45 Minutes
Speaker(s):
, Principal Strategist, Dillon Media Ventures
, VP, TMT Insights
Description: Cloud streaming workflows offer flexibility and economies of scale (not to mention straight-up scalability) that are increasingly hard to match with on-prem infrastructure. But cloud migration rarely happens all at once. What are today’s most practical and forward-looking strategies for effective streaming workflows and infrastructure?

2:00 PM
Let’s Play: Gaming & Sports
A102: Sports Streaming—Bubble or Boon?
Length: 45 Minutes
Speaker(s):
, Senior Analyst, Ampere Analysis
, Senior Partner, Elevate Talent
Description: Sports streaming experts discuss the state of sports streaming and offer actionable insights on how to build a robust sports streaming operation and invest in the business wisely.

The Home Screen: The Business of CTV
B102: The FAST Track
Length: 45 Minutes
Speaker(s):
, Global Vice President FAST, Insight TV
, Chief Content Officer, TCL
, GM/SVP for Channels, Pocket.watch
Description: FAST experts offer best practices and lessons from running FAST channels in a crowded field of 2,000 competitors.

Build vs. Buy: Choosing Streaming Infrastructure
C102: Back End Is the New Front
Length: 45 Minutes
Speaker(s):
, CTO, JWP
, Co-Founder & CTO, Lightswitch
Description: Backend streaming technology that can scale on demand is the not-so-secret ingredient of live streams that reach the last mile of streaming delivery robustly and reliably. How do you assemble an airtight and affordable streaming back end that withstands bursts and spikes and makes it all look easy?

2:45 PM
Networking Break in the Streaming Media Showcase
Networking Break in the Streaming Media Showcase
Length: 30 Minutes
3:15 PM
Let’s Play: Gaming & Sports
A103: How to Succeed With Large-Scale Live Sports Streams
Length: 45 Minutes
Speaker(s):
, CEO, Streaming Video Technology Alliance
, Senior Manager, Paramount
Description: Key practitioners and providers discuss the demands, costs, challenges, and upsides of live sports streaming at scale on all platforms, and how to deliver experiences that make fans and brands take notice.

The Home Screen: The Business of CTV
B103: The Subscription Prescription
Length: 45 Minutes
Speaker(s):
, Senior Consultant, Hub Entertainment Research
, Co-Founder & CEO, Lightswitch
, VP Marketing, Bango
, Head of Content & Business Development, Philo
Description: Here, we explore how market shifts and strategic innovations are changing the mechanics of subscription to increase value and create a better experience.

Build vs. Buy: Choosing Streaming Infrastructure
C103: Securing Your Streams
Length: 45 Minutes
Speaker(s):
, Executive Director, Help Me Stream Research Foundation
, Senior Director, Synamedia
Description: In an era of new and ever-more-clever piracy schemes and CDN leeching, streaming security is always a moving target. Which security solutions will scale and preserve ownership rights for low-latency live streams as well as for VOD? And what are the next-generation strategies and technologies that will keep high-stakes streams safe?

4:15 PM
Let’s Play: Gaming & Sports
A104: Reality Check: Real-Time Live Sports Streaming
Length: 45 Minutes
Speaker(s):
, Founder, Streaming Learning Center
, VP, Zixi
Description: How critical is ultra-low-latency “real-time” sports streaming delivery in 2024? Who is demanding it, when does it matter, and how can you deliver it reliably and cost-effectively?

The Home Screen: The Business of CTV
B104: Strategic Trends in CTV Advertising and Monetization
Length: 45 Minutes
Speaker(s):
, Consultant, Reality Software
, SVP of Research & Marketing, Vevo
, GVP National Sales, Spectrum Reach
, Head of Ad Sales Partnerships, DIRECTV Advertising
, VP, Fubo
Description: Key developments in ad and monetization strategy coming to CTV in 2024 and beyond with insight from key platform players.

Build vs. Buy: Choosing Streaming Infrastructure
C104: Pain in the Apps
Length: 45 Minutes
Speaker(s):
, Principal and Founder, Hub Entertainment Research
, Director, NBCUniversal
, SVP, Streaming Services, GM, Very Local, Hearst Television
, SVP of Product, Tubi
, CEO, Norigin Media
Description: What are the major pain points in streaming app design and user experience in streaming today across its multiple platforms—given ongoing fragmentation in the CTV and connected device space—and where are content providers likely to find the best remedies?

5:00 PM
Happy Hour in the Streaming Media Showcase
Happy Hour in the Streaming Media Showcase
Length: 1 Hour
Description: Network with leading solutions and service providers. Open to all attendees, speakers, and sponsors.

8:00 AM
Continental Breakfast
Continental Breakfast
Length: 1 Hour
9:00 AM
Keynotes
Keynote: The Future of Live Sports Streaming Ad Experiences
Length: 1 Hour
Speaker(s):
, CEO, ESHAP
, Head of US Video and Live Sports Sales, Amazon Ads
Description: In March 2021, Amazon acquired the exclusive rights to Thursday Night Football (TNF) from the NFL through 2033. In 2022, the second year of the deal, Amazon introduced the first ever Black Friday football game in NFL history and concluded the 2023 season with record audience gains. Along the way, the retail giant has introduced innovative adtech solutions and audience capabilities that utilize millions of Amazon first-party shopping and entertainment signals—including demographics and geo-signals—allowing brands to reach the right customer with the right message. Available to live sports advertisers for the first time last year, Amazon Ads introduced an innovative product called audience-based creative. Brands could now tailor advertising creative for different audience segments within the same ad slot, increasing ad relevance for viewers highly engaged in a live sporting event. Audience-based creative introduced the ability for brands to engage audiences at scale to reach a more specific demo. How do flexible and data-based strategies like Amazon’s audience-based ad approach suggest future directions for streaming advertising in live sports? Amazon head of U.S. live sports and video sales Danielle Carney and Media Universe cartographer Evan Shapiro discuss these issues and more in this exclusive fireside chat.

10:00 AM
Networking Break in the Streaming Media Showcase
Networking Break in the Streaming Media Showcase
Length: 30 Minutes
10:30 AM
Keynotes
Keynote: Fireside Chat with Evan Shapiro—Charlie Collier, President, Roku
Length: 45 Minutes
Speaker(s):
, CEO, ESHAP
, President, Roku
Description: This fireside chat between Charlie Collier, President of Roku Media, and Evan Shapiro, Media Cartographer, is a must-see conversation. Collier is one of the most consequential and innovative TV execs of the last 20 years, having run AMC during its heyday of Mad Men, Breaking Bad and The Walking Dead, and he is now making his mark at the #1 streaming TV platform in America as the leader of Roku Media. Shapiro will get Collier's perspective on how he sees media today and where he sees the CTV universe going.

11:15 AM
Keynotes
Keynote: Harnessing Chaos
Length: 15 Minutes
Speaker(s):
, CMO, Spectrum Reach
Description: The ever-expanding multi-screen landscape has exponentially complicated the audience experience. For advertisers, this creates troubling impression fragmentation, preventing most campaigns from gathering a critical mass of viewer attention on a regular basis. However, there are solutions to these problems. There are ways to de-complicate audience aggregation and increase focus on outcomes. But you need to be where viewers are spending their time well. Using a combination of data from across the industry, SVP, marketing, at Spectrum Reach, Michael Guth, reframes the current advertising debate by asking and answering one simple question: Where do today's audiences go for most of their television, most of the time? Guth shares Spectrum's multi-screen, interoperable approach to reassembling fractured attention and delivering codifiable outcomes. If you are having trouble solving the fragmented attention problem, this session will be a must-watch.

11:45 AM
Modern Measurement: Who Counts Now?
A201: Demand, Distribution, Measurement, and the Rise of Independent Streamers
Length: 45 Minutes
Speaker(s):
, Founder & Managing Director, The Local Act Consultancy
, EVP, Crackle Connex
, Co-Founder and President, Gunpowder & Sky
, General Manager, Streaming, Tastemade
, VP Revenue & Programmatic Ad Operations, DangerTV
Description: This session features key members of the Independent Streaming Alliance (ISA), which was formed to promote the value of independent streamers’ premium programming and focus on key areas to ensure diverse programming is maintained. These include identifying and meeting the challenges of demand, distribution, measurement, and ensuring these programmers’ ability to survive and not be suffocated or leveraged out by media giants

Media Moderation: Sustainability in Media
B201: Computing While Cooling
Length: 45 Minutes
Speaker(s):
, Founder, Greening of Streaming
, CTO, Adeia
, Senior Software Engineer, Netflix
, Executive Director, Help Me Stream Research Foundation
Description: Leading streaming technology providers and innovators discuss how to make media’s tech stack more cost- and energy-efficient and implement sound and sustainable best practices throughout the media supply chain.

No Company for Old-Fashioned
C201: Leadership Now
Length: 45 Minutes
Speaker(s):
, President, Rasenberger Media LLC
, Executive Director, POLITICO
, EVP, A+E Networks
, Chief Product Officer, BBC Studios
Description: Pick up 21st-century leadership strategies for the media industry from the business’s best and brightest.

12:30 PM
Lunch Break — Last chance to visit the Streaming Media Showcase
Lunch Break — Last chance to visit the Streaming Media Showcase
Length: 1 Hour
1:30 PM
Modern Measurement: Who Counts Now?
A202: Data, Identity, & the Privacy Economy
Length: 45 Minutes
Speaker(s):
, Consultant, Reality Software
, CMO, Revry
, CEO & Co-Founder, Qonsent
Description: How can content stakeholders and streaming services and channels use data safely to improve user experiences across media? Media thought leaders also explore permission marketing and the cost and value of personal data.

Media Moderation: Sustainability in Media
B202: The Future & Streaming Codecs
Length: 45 Minutes
Speaker(s):
, Founder, Streaming Learning Center
, Product Manager, United Cloud
Description: How critical are codec choices and encoding strategies to streaming sustainability, and how do you strike a balance between affordability, efficiency, quality, and future-proofing your content when it comes to encoding and building your encoding ladder?

No Company for Old-Fashioned
C202: Diversity Is Not Equity
Length: 45 Minutes
Speaker(s):
, Founder, LPG edu
, Chief Diversity, Equity & Inclusion Officer, Weber Shandwick
, Culture Whisperer, Talent Champion, ThinqShift
, Global EVP Chief Diversity Equity and Inclusion Officer, McCann Worldgroup
Description: The ABCs of DEI in the media industry—it’s more than a numbers game.

2:30 PM
Modern Measurement: Who Counts Now?
A203: Mastering the Mechanics of Ad Insertion
Length: 45 Minutes
Speaker(s):
, Consultant, Reality Software
Description: Engaging viewers with streaming ads isn’t just about content and delivering the right ads to the right viewers. It’s also about timing, inventory frequency, achieving seamless ad insertion performance that never distracts the viewer, and gathering the right metrics to assess your ads’ success and maximize value for brands. What technology solutions—AI-enabled or otherwise—can you use to automatically serve up ad experiences that satisfy viewers and profit stakeholders?

Media Moderation: Sustainability in Media
B203: The Future of Content Delivery
Length: 45 Minutes
Speaker(s):
, Chairman, CDN Alliance
, Senior Director, A+E Networks
, VP, Content Delivery Services, Harmonic
Description: As the walls between cloud compute and content delivery continue to fall, CDN infrastructure becomes increasingly commoditized, more legacy CDNs fall by the wayside, and the ongoing adoption of sustainable practices mandate infrastructure changes, is there a future for traditional CDNs? And if not, what’s next?

No Company for Old-Fashioned
C203: Workforce Generational Trends
Length: 45 Minutes
Description: Your audience is getting younger. So is your workforce. And both of these trends matter. Learn what you need to know about what this means for your business and how to thrive as what’s next happens now.

3:30 PM
Closing Keynote
Closing Keynote: Next Is Now: The State of the Streaming Media Industry
Length: 1 Hour
Speaker(s):
, CEO, ESHAP
Description: This is the fourth-wall-breaking, gloves-off, must-attend closing keynote with Streaming Media NYC conference chair and official/unofficial media industry cartographer Evan Shapiro. Speakers, vendors, and attendees re-convene for hot takes, key takeaways, forward looks, what we learned, and where we’re going.